Zoe Chen
Social Media Manager
Singaporezoe.chen@example.com+65 6555 0148linkedin.com/in/zoechenzoechen.co
Summary
Social media manager with 6 years growing consumer brands on TikTok, Instagram and YouTube across Southeast Asia. Builds content engines that combine trends, creators and data, and turns attention into measurable sales. Comfortable presenting to leadership, managing agencies and creators, and making fast decisions from data.
Experience
Social Media Manager | Lumi Beauty
Apr 2021 – Present, Singapore
- Grew TikTok from 20K to 1.2M followers in 2 years with a daily short-video strategy.
- Launched a creator program with 150 creators that drove $2.4M in attributed sales.
- Managed a $900K annual social budget across 5 markets with a 4.2× return on ad spend.
- Built a content calendar and approval workflow that let the team ship 60 posts a week.
- Led social for 3 product launches, each selling out its first production run.
- Partnered with 3 agencies on regional campaigns that reached 25M people in Indonesia, Malaysia and Thailand.
Social Media Specialist | Harbour Eats
Jun 2018 – Mar 2021, Singapore
- Increased Instagram engagement rate from 1.8% to 4.6% with interactive formats and community replies.
- Produced 40 short videos a month with a team of 2, reaching 3M people monthly.
- Ran paid social campaigns that lowered cost per app install by 38%.
- Managed 500+ customer messages a week, keeping response time under 1 hour.
- Built a monthly reporting dashboard that tied social metrics to app installs and orders.
- Trained 4 store teams to create local content, adding 300 authentic posts a quarter.
Marketing Intern | Harbour Eats
Jun 2017 – May 2018, Singapore
- Created 300 social posts and stories for 4 restaurant brands.
- Analyzed weekly performance data to recommend 3 new content formats that the team adopted.
- Supported 6 influencer events, coordinating content capture and posting schedules.
Projects
Creator economy newsletter · zoechen.co/newsletter | Writer
Jan 2022
- Wrote a weekly newsletter on social trends that grew to 9,000 subscribers.
Education
Nanyang Technological University | B.A., Communication Studies
2013 – 2017
Skills
Social: Short-form video, Creator partnerships, Community management, Paid social
Tools: TikTok Ads, Meta Ads, CapCut, Sprout Social, Canva
Languages
English: Fluent (C2) · Mandarin (Native) · Malay (Conversational)