Camila Reyes
Graphic Designer, Brand & Campaigns
Mexico City, Mexico·camila.reyes@example.com·+52 55 5550 1471·linkedin.com/in/camilareyes·camilareyes.studio
Summary
Graphic designer with 6 years creating brand identities and campaigns for music, media and consumer brands. Combines bold visual ideas with systems thinking, and delivers work that performs across print, social and motion. Comfortable presenting ideas to clients and leading shoots, with a strong eye for typography and colour.
Experience
Senior Graphic DesignerJun 2021 – Present
Ritmo MediaMexico City
- Designed campaign identities for 25 artist releases, reaching 40M people across streaming and social.
- Created a brand system of templates and guidelines that cut design turnaround time by 40%.
- Led visual design for a festival with 60K attendees, from posters to stage graphics.
- Produced 300+ social assets a quarter with a team of 3 designers.
- Increased social engagement on campaign content by 28% through A/B-tested design variants.
- Partnered with the music team on 6 album campaigns that trended in the top 10 on 2 streaming platforms.
Graphic DesignerAug 2018 – May 2021
Casa Norte AgencyMexico City
- Designed identities for 14 brands in food, fashion and hospitality.
- Produced packaging for a beverage line sold in 2,000 stores, increasing sales by 15% in the first year.
- Presented concepts directly to clients, winning 9 of 12 competitive pitches.
- Mentored 2 junior designers in typography and layout.
- Designed a rebrand for a restaurant group of 12 locations, from logo to menus and signage.
- Designed pitch decks for 8 new-business pitches, contributing to 5 account wins.
Junior DesignerJun 2017 – Jul 2018
Casa Norte AgencyMexico City
- Created 200+ print and digital pieces for 10 clients under senior designer direction.
- Built an illustration library reused across 30 client projects.
- Produced animated social posts for 5 clients using After Effects templates.
Projects
Type Specimen Series · camilareyes.studio/typeJun 2022
Creator
- Designed and published 3 display typefaces downloaded more than 20,000 times.
Education
Universidad Iberoamericana2013 – 2017
B.A., Graphic Design
Skills
Design: Brand identity, Typography, Campaign design, Packaging, Motion graphics
Tools: Figma, Illustrator, Photoshop, After Effects, InDesign
Languages
Spanish (Native) · English: Professional (C1)