Sophie Laurent
Brand Manager, Personal Care
London, UK·sophie.laurent@example.com·+44 20 5550 1834·linkedin.com/in/sophielaurent
Summary
Brand manager with 7 years in consumer goods, leading personal-care brands from insight to shelf. Grew market share through clear positioning, sharp creative and close work with sales and retail partners across Europe. Known for clear briefs, decisive creative feedback and strong relationships with retail and agency partners.
Experience
Brand ManagerFeb 2021 – Present
Maison ClartéLondon
- Led a £45M skincare brand to 2.1 points of market share growth in 2 years across the UK and France.
- Launched 6 new products from consumer insight to shelf, with 4 exceeding first-year sales targets.
- Managed a £6M annual media budget, improving return on marketing investment by 18%.
- Directed a repositioning campaign that raised brand consideration among 25–34s from 31% to 44%.
- Partnered with sales on retail activations in 1,200 stores, lifting promotional sales by 22%.
- Secured 2 national retail listings for a new range, adding £3.5M in annual revenue.
Associate Brand ManagerApr 2018 – Jan 2021
Fairhaven FoodsLondon
- Managed the packaging redesign for a £20M snack range, increasing on-shelf visibility scores by 30%.
- Coordinated 3 agencies across creative, media and PR for 5 national campaigns.
- Analyzed Nielsen data monthly to adjust pricing and promotions across 4 retailers.
- Reduced packaging costs by 9% while moving the range to recyclable materials.
- Launched a limited-edition range that sold 400K units in 8 weeks across 3 retailers.
- Partnered with the e-commerce team to launch the brand on 3 marketplaces, adding £2M in online sales.
Marketing AssistantJan 2017 – Mar 2018
Fairhaven FoodsLondon
- Supported 12 product launches with sales materials, briefs and launch tracking.
- Organized consumer research with 400 shoppers that informed the brand's new pack design.
- Prepared monthly brand performance reports for the marketing director and sales team.
Projects
Effie AwardsApr 2023
Shortlisted entrant
- Led the entry for the skincare repositioning campaign, shortlisted in the beauty category.
Education
London School of Economics2013 – 2016
B.Sc., Management
Skills
Marketing: Brand strategy, Consumer insight, Product launches, Media planning
Tools: Nielsen, Kantar, Excel, PowerPoint
Languages
French (Native) · English: Fluent (C2)