Emma Lindgren
Product Marketing Manager, B2B SaaS
Stockholm, Sweden·emma.lindgren@example.com·+46 8 555 0193·linkedin.com/in/emmalindgren
Summary
Product marketing manager with 6 years launching collaboration and productivity software. Turns customer insight into clear positioning, equips sales to win and runs launches that move adoption and pipeline. Works closely with product, sales and customer success, and brings sharp writing and a strong point of view to every launch.
Experience
Product Marketing Manager | Canvasly
Aug 2021 – Present, Stockholm
- Led positioning and launch for 4 major features, driving 120K new active teams in 6 months.
- Built sales enablement for 60 account executives, raising win rates against the main competitor from 24% to 37%.
- Ran 40 customer interviews a year that shaped the roadmap and messaging.
- Launched a pricing and packaging update that increased average revenue per account by 15%.
- Created 8 customer case studies used in 70% of enterprise deals.
- Partnered with product on 3 pricing experiments that informed the new enterprise plan.
Product Marketing Specialist | Teamflow
Jan 2019 – Jul 2021, Stockholm
- Managed go-to-market for 12 releases, coordinating product, sales and support.
- Wrote website and in-app messaging that increased trial sign-ups by 22%.
- Produced competitive battlecards for 5 rivals, updated every quarter.
- Organized 15 webinars with 6,000 total registrations and $800K in sourced pipeline.
- Launched a partner program with 25 agencies that sourced 10% of new enterprise pipeline.
- Partnered with customer success on an adoption campaign that increased weekly active usage by 18%.
- Built a messaging framework used across web, sales and support for 3 product lines.
Marketing Coordinator | Teamflow
Sep 2017 – Dec 2018, Stockholm
- Coordinated 10 events and trade shows across the Nordics.
- Managed the email newsletter for 40K subscribers, raising open rates from 22% to 31%.
- Produced the monthly product newsletter and grew it to 15K subscribers.
Projects
Nordic SaaS meetup | Co-organizer
Jan 2020
- Organized quarterly meetups for 200 product marketers and founders in Stockholm with 2 co-hosts.
Education
Stockholm School of Economics | B.Sc., Business and Economics
2014 – 2017
Skills
Product marketing: Positioning, Launches, Sales enablement, Pricing, Competitive intelligence
Tools: HubSpot, Salesforce, Gong, Figma, Amplitude
Languages
Swedish (Native) · English: Fluent (C2)