Emma Rossi

Digital Marketing Specialist

Summary

Digital marketer with 2 years running performance and social campaigns for consumer brands across Europe. Data-driven and creative in equal measure, and fluent in TikTok, Meta and retail-media advertising from brief to weekly optimisation. Works in Italian, English and French.

Experience

Digital Marketing SpecialistJan 2023 – Present

Alpina BeveragesMilan

Managed a €450k quarterly ad budget across TikTok, Meta and Amazon Ads, cutting cost per acquisition 27%.
Launched a creator campaign with 15 micro-influencers that reached 12M views and sold out a new flavour in 3 weeks.
Built weekly performance reports in Looker Studio used by the brand and sales teams.
Tested 40 ad creatives a month and scaled the top 10%, doubling click-through rates.
Coordinated a 5-country launch with local agencies, delivering all assets on schedule.
Launched an email welcome series that converted 8% of new subscribers into first-time buyers.
Negotiated retailer placements for 3 launches, securing homepage slots worth €80k in media value.

Marketing InternJun 2022 – Dec 2022

Lumière CosmeticsParis

Wrote 60 social posts that grew Instagram followers 35% in 6 months.
Coordinated 4 in-store sampling events reaching 2,500 shoppers.
Researched 20 competitor campaigns and presented takeaways to the brand team.
Organised product shoots for 12 new launches with an external photographer.
Created monthly content calendars covering 4 product lines.
Analysed campaign results and recommended budget shifts that the team adopted.

Social Media Assistant (part-time)Oct 2020 – May 2022

Bocconi Student UnionMilan

Grew the union's Instagram from 3,000 to 11,000 followers in 18 months.
Promoted 25 events, with an average attendance of 300 students.
Produced a weekly newsletter read by 6,000 students.
Designed 80 event posters and stories in Canva with a consistent visual style.
Recruited and trained 6 volunteer content creators who produced half of all posts.

Education

Bocconi University2019 – 2022

B.Sc., Marketing & Management

Written for roles atUnilever

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Bullet breakdown

Digital Marketing Specialist at Alpina Beverages — what each line does right.

Managed a €450k quarterly ad budget across TikTok, Meta and Amazon Ads, cutting cost per acquisition 27%.
Strong verb Number 1–2 lines
Launched a creator campaign with 15 micro-influencers that reached 12M views and sold out a new flavour in 3 weeks.
Strong verb Number 1–2 lines
Built weekly performance reports in Looker Studio used by the brand and sales teams.
Strong verb Number 1–2 lines
Tested 40 ad creatives a month and scaled the top 10%, doubling click-through rates.
Strong verb Number 1–2 lines
Coordinated a 5-country launch with local agencies, delivering all assets on schedule.
Strong verb Number 1–2 lines
Launched an email welcome series that converted 8% of new subscribers into first-time buyers.
Strong verb Number 1–2 lines
Negotiated retailer placements for 3 launches, securing homepage slots worth €80k in media value.
Strong verb Number 1–2 lines

Written by GotOffered as an example of a strong Digital Marketing Specialist résumé for roles at companies like Unilever. The person and past employers are fictional. Not affiliated with or endorsed by Unilever; logos are trademarks of their owners.