Operations manager with 9 years running marketplace and logistics operations in the Middle East. Launches cities, scales supply and builds the processes and teams that keep service reliable as volume grows. Data-driven and hands-on, comfortable with P&L ownership, regulators and large field teams.
- Grew monthly trips from 400K to 1.5M while keeping average pickup time under 5 minutes.
- Led a team of 18 across supply, support and quality operations.
- Launched 2 new cities, reaching profitability in each within 9 months.
- Reduced driver churn by 25% through an onboarding program and earnings transparency tools.
- Cut cost per trip by 14% by automating 6 manual operations processes.
- Partnered with regulators on 3 new licensing requirements, achieving compliance ahead of every deadline.
- Managed last-mile delivery for 20K parcels a day across 3 depots.
- Raised on-time delivery from 87% to 97% through route planning and shift redesign.
- Negotiated contracts with 5 fleet partners, saving AED 2M a year.
- Implemented a warehouse management system with zero disruption to daily operations.
- Introduced a weekly performance review with depot leads that cut late dispatches by 30%.
- Built a driver incentive program that increased peak-hour supply by 22% at the same cost.
- Designed a quality audit process for 1,200 drivers, reducing customer complaints by 35%.
- Built daily performance dashboards for 3 depots used by the leadership team.
- Analyzed delivery failures to identify 4 root causes, reducing failed deliveries by 18%.
- Prepared monthly reports on cost per parcel for the regional director.
- Wrote the city-launch playbook later used to open 5 cities across the region.
Operations: Marketplace operations, Supply growth, Process design, P&L management
Tools: SQL, Tableau, Excel, Salesforce
Arabic (Native) · English: Fluent (C2)