David Mensah
Regional Sales Manager, FMCG
Accra, Ghanadavid.mensah@example.com+233 30 555 0192linkedin.com/in/davidmensah
Summary
Regional sales manager with 10 years in FMCG distribution across West Africa. Leads field teams and distributor networks to grow volume and numeric distribution, with a strong record of beating targets in competitive markets. Hands-on coach who spends time in the market with reps, builds strong distributor partnerships and plans carefully.
Experience
Regional Sales Manager | Golden Coast Beverages | Accra | Jan 2020 – Present
- Grew regional volume by 34% in 3 years, finishing above target every year.
- Led 6 area managers and 45 sales representatives covering 12,000 retail outlets.
- Expanded numeric distribution from 58% to 81% by recruiting 9 new distributors.
- Negotiated annual agreements with 3 national retail chains worth $14M in sales.
- Introduced a mobile ordering app for reps that cut order processing time by 60%.
- Implemented monthly business reviews with distributors that cut overdue receivables by 40%.
Area Sales Manager | Golden Coast Beverages | Kumasi | Apr 2016 – Dec 2019
- Managed 12 representatives and 4 distributors, growing area revenue from $5M to $8M.
- Launched 3 new products, reaching 70% distribution in target outlets within 6 months.
- Reduced distributor stockouts by 45% through weekly sell-out reviews.
- Trained 20 reps on outlet execution standards, raising audit scores from 62% to 88%.
- Launched 2 new distributor territories that added $1.5M in annual revenue within 18 months.
- Coached 5 representatives into area-manager roles over 3 years.
Sales Representative | Sunrise Foods | Accra | Feb 2014 – Mar 2016
- Exceeded monthly targets in 22 of 25 months across a territory of 400 outlets.
- Won Sales Representative of the Year in 2015 out of 60 representatives.
- Built strong relationships with 30 key outlets, 8 of which became top-20 accounts in the region.
Projects
FMCG sales academy | Founder and trainer | Jan 2021
- Created a 6-week sales training course completed by 80 representatives across the company.
Education
University of Ghana | B.Sc., Administration (Marketing) | 2009 – 2013
Skills
Sales: Distributor management, Key accounts, Route-to-market, Forecasting
Tools: SAP, Salesforce, Power BI, Excel
Languages
English: Fluent (C2) · Twi (Native) · French (Conversational)