Video producer and motion designer with 7 years creating social, brand and product videos for consumer apps. Runs productions from concept to final cut, and builds formats that grow audiences and lower content costs. Comfortable leading shoots, managing budgets and freelancers, and pitching ideas to marketing leadership.
- Produced 400+ short videos a year for TikTok, Instagram and YouTube, reaching 150M views.
- Created a recurring character series that grew YouTube subscribers from 80K to 900K.
- Built a production pipeline with templates and stock libraries that cut cost per video by 45%.
- Directed 12 brand campaigns with budgets up to $120K, delivering every one on time.
- Managed a team of 2 editors and 1 animator, plus 10 freelancers per quarter.
- Launched a live-stream format that drew 50K concurrent viewers for the annual product event.
- Produced animated explainer and product videos for 30 clients in fintech, retail and education.
- Designed motion guidelines for 5 brands, keeping animation consistent across channels.
- Increased ad completion rates by 20% by testing hooks in the first 3 seconds.
- Won 2 Brazilian creative awards for an animated public-health campaign.
- Directed 8 live-action shoots for clients, managing crews of up to 15 people.
- Trained the marketing team on a self-serve video template kit, enabling 100 extra videos a year.
- Edited 150 videos for social and web, from interviews to event highlights.
- Organized the studio's footage archive of 20TB, cutting search time for editors by half.
- Created 50 short promotional edits for the studio's own social channels.
- Directed a 20-minute documentary on Brazilian street art selected for 3 film festivals.