Product designer with 5 years designing tools for creative and technical teams. Pairs systems thinking with fast prototyping, tests ideas with real users early, and measures design by what people achieve with it, not by how it looks in a mockup. Portfolio at avathompson.design.
- Redesigned the component panel for 900k designers; time to find a component fell 35% in usability tests.
- Created a prototyping flow that let PMs test ideas without engineering, used for 60% of new features.
- Scaled the design system from 80 to 240 components with documentation adopted by 5 product teams.
- Ran 50 user interviews that shaped the team's annual roadmap and 3 major launches.
- Partnered with engineering to ship dark mode, adopted by 58% of active users in a month.
- Led accessibility reviews for every release, bringing the editor to WCAG 2.1 AA.
- Designed an onboarding checklist that raised the share of new teams who publish a first file from 48% to 63%.
- Designed 10 mobile apps end to end, 3 featured by the App Store.
- Introduced usability testing with 5 users per sprint, halving redesigns after launch.
- Built the studio's first design-token library, cutting design-to-code handoff time 40%.
- Presented concepts to client executives and won 4 follow-on contracts.
- Designed a responsive web template that increased client site conversions 18%.
- Facilitated 8 design sprints with client product teams.
- Produced 120 social and web assets for 6 brand campaigns.
- Redesigned the agency's pitch template, used in every new-business meeting since.
- Created illustrations for an explainer series that reached 400k views on YouTube.
- Designed motion graphics for 2 product launch videos.