Jordan Reyes

Growth Marketer · Consumer apps

Summary

Growth marketer with 5 years scaling consumer apps through experiments across onboarding, notifications, referrals and paid acquisition. Obsessed with retention rather than installs, and with building testing habits that outlast any single campaign. Comfortable writing SQL, designing experiments end to end and presenting results to leadership.

Experience

Growth MarketerMay 2021 – Present

Lingo QuestPittsburgh

Ran 70 lifecycle experiments on push and email; the winners lifted day-7 retention from 28% to 33%.
Rebuilt the referral program, making it 18% of new sign-ups at half the cost of paid ads.
Launched in 4 new markets with localised app-store pages, adding 600k installs in a year.
Built an experiment-review ritual that raised the share of tests with a clear decision from 55% to 90%.
Partnered with product on a streak-recovery feature that cut churn among lapsing users 11%.
Localised onboarding for 6 languages, raising completion 9% in non-English markets.
Designed win-back campaigns that re-engaged 120,000 lapsed learners in a single quarter.

Performance Marketing SpecialistMar 2019 – Apr 2021

Playbox GamesChicago

Scaled paid installs from 20k to 150k a month while keeping cost per install flat.
Configured attribution with AppsFlyer across 6 ad networks.
Launched creative testing that found 3 top performers, each beating the control by 25%+.
Negotiated rates with 2 ad networks, saving $120k a year.
Built lookalike audiences that lowered cost per paying user 22%.
Automated weekly performance reports in SQL and Looker.

Marketing CoordinatorJun 2017 – Feb 2019

Windy City EventsChicago

Promoted 40 events a year through email and social, selling 25,000 tickets.
Grew the email list from 8,000 to 30,000 subscribers.
Reported campaign results monthly to the leadership team.
Partnered with 15 venues on co-marketing that doubled social reach.
Designed email templates that raised click-through from 2.1% to 3.4%.

Written for roles atDuolingo

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Bullet breakdown

Growth Marketer at Lingo Quest — what each line does right.

Ran 70 lifecycle experiments on push and email; the winners lifted day-7 retention from 28% to 33%.
Strong verb Number 1–2 lines
Rebuilt the referral program, making it 18% of new sign-ups at half the cost of paid ads.
Strong verb Number 1–2 lines
Launched in 4 new markets with localised app-store pages, adding 600k installs in a year.
Strong verb Number 1–2 lines
Built an experiment-review ritual that raised the share of tests with a clear decision from 55% to 90%.
Strong verb Number 1–2 lines
Partnered with product on a streak-recovery feature that cut churn among lapsing users 11%.
Strong verb Number 1–2 lines
Localised onboarding for 6 languages, raising completion 9% in non-English markets.
Strong verb Number 1–2 lines
Designed win-back campaigns that re-engaged 120,000 lapsed learners in a single quarter.
Strong verb Number 1–2 lines

Written by GotOffered as an example of a strong Growth Marketer résumé for roles at companies like Duolingo. The person and past employers are fictional. Not affiliated with or endorsed by Duolingo; logos are trademarks of their owners.