Product designer with 7 years shaping fintech and mobility apps used by millions. Leads research-driven design from discovery to shipped, measurable outcomes, and builds design systems that help whole product teams move faster. Comfortable presenting strategy to executives and mentoring other designers.
- Redesigned booking for 4M riders, increasing checkout completion by 17%.
- Built the company's first design system of 180 components, now used by 5 product squads.
- Conducted 40+ user interviews a quarter and coached product managers on running their own research.
- Led the redesign of driver onboarding, cutting time to first ride from 9 to 4 days.
- Presented design strategy to the executive team quarterly, securing budget for 2 new research hires.
- Facilitated 10 design sprints with product and engineering, turning ambiguous problems into tested prototypes in 5 days.
- Ran a design critique every week for 8 designers, raising consistency scores in design reviews by 30%.
- Designed onboarding that cut KYC drop-off from 38% to 21%.
- Shipped a savings feature adopted by 600K customers in its first year.
- Created an accessibility checklist that brought the app to WCAG 2.1 AA within 2 releases.
- Partnered with engineering to cut design-to-release time from 6 to 3 weeks with shared component specs.
- Designed the card management experience used by 1.2M customers, reducing support calls about cards by 25%.
- Designed web and mobile products for 12 agency clients in retail and travel.
- Introduced usability testing to every project, reducing post-launch fixes by 40%.
- Published an open-source set of 600+ icons now used in more than 1,800 projects.