Chloe Tanaka
Growth Marketing Manager
Summary
Growth marketer with 6 years scaling consumer apps and travel brands. Built acquisition engines that drove more than 2M installs, lowered paid CAC 35% through creative testing and grew referral into a core channel. Combines data-driven testing with strong creative judgement and team leadership.
Experience
Growth Marketing ManagerJul 2021 – Present
Kiwi FitnessSydney
- Scaled paid social from $40K to $350K a month while cutting customer acquisition cost by 35%.
- Launched a referral program that now drives 18% of new subscribers at a third of paid CAC.
- Led a team of 4 across paid media, CRM and creative production.
- Ran 120+ creative tests a year, building a library of 15 proven hooks used across all markets.
- Rebuilt attribution with Amplitude and marketing mix modelling, reallocating 20% of budget to higher-return channels.
- Presented monthly growth reviews to the founders, setting channel budgets for 3 markets with clear payback targets.
- Hired and onboarded 2 performance marketers and a motion designer, building the team from scratch in 6 months.
Digital Marketing SpecialistMar 2018 – Jun 2021
Harbour TravelMelbourne
- Grew organic traffic 3× in 2 years through a content and SEO program of 200 destination guides.
- Rebuilt email lifecycle flows, increasing repeat bookings by 12%.
- Managed a $1.2M annual search budget at a 6.5× return on ad spend.
- Partnered with product on 8 onboarding experiments, lifting trial-to-paid conversion from 11% to 15%.
- Produced 30 short-form videos a quarter with the content team, reaching 4M people organically.
Marketing CoordinatorJan 2017 – Feb 2018
Coastline EventsMelbourne
- Ran social channels for 40+ events a year, growing Instagram from 3K to 21K followers.
- Coordinated launch campaigns with 15 venue partners and 6 media outlets.
Awards
Best Use of Social, Mumbrella AwardsAug 2023
Kiwi Fitness referral campaign